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Reading GA4 without losing a day to it

Google Ads2 Jul 20266 min read

GA4 can swallow a whole afternoon if you open it without a question. Write the question first: where do buyers come from, and where do they drop off?

Build two saved reports and nothing more. One for traffic sources against purchases, one for the steps of your checkout.

Compare it with Ads Manager, not instead of it. The two will never match exactly, and that gap is useful information in itself.