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Prompting ChatGPT for ad hooks that don't all sound the same
If every hook sounds alike, the prompt is usually too short. Give the tool the customer, the problem in their words and one thing you must not say.
Ask for ten hooks in ten different styles: a question, a number, a complaint, a story opener. Then pick two and rewrite them by hand in your own voice.
Sample tip: keep a running file of hooks that worked, and paste three of them into each new prompt as examples.
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