Sample article — replace with your own
Case study: lowering acquisition cost for a food delivery brand (sample)
This is a sample case study layout. The brand, numbers and timeline here are invented and should be replaced with a real account.
The brief: orders were growing, but each new customer cost more than the first order was worth. We looked at where the spend was going before changing a single ad.
The fix was less about clever targeting and more about cutting delivery areas that never paid back, then rebuilding creative around the dishes that repeat customers actually ordered.
Sample result: cost per new customer fell steadily over ten weeks while repeat orders held steady. Replace this paragraph with your real outcome.
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