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A simple structure for Google Ads Performance Max accounts
Performance Max works best when you give it clear, separate jobs. One campaign for each product group with its own margin is easier to judge than one campaign for everything.
Group your asset sets by what the customer is buying, not by how your catalogue is organised. The signals you provide matter more than the number of assets.
Keep a short list of exclusions: brand terms you already win, and products that you cannot ship. This stops the budget leaking into easy wins you would have had anyway.
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